Any video. One tap. MP4.

Formatista is the artisanal video format converter for iPhone. WMV, AVI, MKV, FLV, WebM — drop one in or paste a URL, and watch it land in your Photos as a clean MP4.

Download on the App Store How it works

iPhone & iPad · iOS 26+ · Free · No account · No ads · No tracking

Formatista home screen showing the three source options: Pick a video, Paste a video URL, Import from Files.

How it works

1 — Pick or paste

Choose a video from your Photos, Files, or paste a direct URL.
2 — Convert on-device

Formatista picks the fastest engine — Apple-native when it can, universal when it must — and never sends your video anywhere.
3 — Saved to Photos

The MP4 lands in your Photos library, ready to play, share, edit, or AirDrop.

Formats we handle

WMV AVI MKV FLV WebM MOV 3GP MPEG

Output is always MP4 (H.264 + AAC) — the format Photos and every Apple device speak natively.

Built with privacy in mind

Conversion happens entirely on your device.
No analytics. No tracking. No account.
The only network request we make is the URL you ask us to download.

Any video. One tap. MP4.

How it works

1 — Pick or paste

2 — Convert on-device

3 — Saved to Photos

Formats we handle

Built with privacy in mind